Bitget, a leading crypto derivatives and copy trading platform, has announced a one-year partnership with American actor and comedian Adam Devine. The collaboration is part of Bitget’s #SetForChange campaign, which aims to boost awareness of Web3 and cryptocurrency.
The campaign comes on the heels of Bitget’s recent rebranding initiative and emphasizes the company’s commitment to crypto education and wider adoption. By employing a lighthearted and engaging approach, Bitget hopes to make the world of crypto more accessible to the general public.
Embracing the Future of Money
The SetForChange campaign focuses on the new way of life that embraces the future of money, modern financial tools, and the possibilities of Web3. It aligns with Bitget’s rebranding, which emphasizes trading smarter with innovative AI features and copy trading.
“In a world where change is the only constant, we all strive to adapt and remain flexible in the ever-evolving modern society, and those who embrace new trends often seize new opportunities,” the campaign’s message reads.
Targeting Younger Generations
Bitget’s collaboration with Adam Devine, known for his approachable image, aims to capture the attention of millennials and Gen Z. According to recent research conducted by Bitget, millennials account for 46% of crypto enthusiasts and are more digitally savvy than older generations.
“With the campaign, Bitget aims to empower individuals and encourage more people to adopt the #SetForChange mindset, fearlessly embracing innovations and leveraging cutting-edge technologies for better development,” commented Gracy Chen, the Managing Director of Bitget.
Ongoing Commitment to Youth
The partnership with Devine is not Bitget’s first initiative targeting younger generations. In May 2023, the company launched the Blockchain4Youth CSR program, committing $10 million over the next five years to empower young people through educational activities such as campus lectures, hackathons, online courses, certifications, and scholarships.
Bitget’s Rebranding and Celebrity Partnerships
Two weeks ago, Bitget announced its rebranding campaign, introducing a refreshed logo and a new brand tagline “Trade smarter.” The exchange has also partnered with celebrities like Lionel Messi to elevate awareness about crypto.
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