NFTs based on STARZ show ‘American Gods’ coming soon from Curio

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Curio, a platform which sells non fungible tokens, helps to deliver to life NFTs based mostly on the TV sequence American Gods. The present relies on a novel of the identical identify by creator Neil Gaiman. 

“We’re working with Fremantle on creating formally licensed digital collectibles for the hit TV present American Gods, which airs on STARZ within the U.S. and Amazon Prime Video internationally,” Curio’s CEO, Juan Hernandez, informed Cointelegraph, including:

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“This can be a first-of-its-kind use of NFTs with mainstream media, and it reveals how bigger marquee manufacturers are beginning to embrace them as an integral piece of their broader digital technique. Curio permits Fremantle to modernize how they have interaction with followers, to develop emotional connections for a extra digital native technology of viewers who’re hardwired to do extra with the issues they love. Now they will personal a bit of the motion wherever they go, in a way that’s licensed and genuine.”

Fremantle, a media manufacturing firm, and Canada Movie Capital function the producers behind the American Gods television present, according to IMDB.

What is an NFT though? NFTs are non-fungible tokens, that means they supply a provably distinctive sense of possession over the property they symbolize. Fungibility refers to an merchandise’s uniqueness, or lack thereof. If one thing is fungible, it may be traded or act interchangeably one-for-one with one other merchandise of its variety.

“Technically talking, an NFT makes use of blockchain expertise to show {that a} digital merchandise is exclusive (shortage), or that it’s what it says it’s (verifiable authenticity),” Hernandez defined, including:

“However many individuals merely take into consideration NFTs as ‘digital Beanie Infants,’ with restricted utility exterior of accumulating. Nonetheless, we see the potential for NFTs to create distinctive digital experiences that weren’t beforehand attainable earlier than the appearance of the expertise; to modernize fan engagement. That is what we’re excited to allow for our model companions.”

Final fall, a digital paintings NFT known as “Proper Place & Proper Time” by artist Matt Kane fetched over $100,000. Within the months since, NFTs have grow to be a good hotter market. Bidders not too long ago paid millions of dollars for NFT’s based mostly on a former Main League Baseball second baseman’s paintings. Different NFTs have additionally not too long ago hit multi-million dollar price tags as effectively.

Why is the crypto market’s curiosity in NFTs on the rise? Hernandez mentioned the world goes extra digital. “There are generational traits on the shift away from bodily to digital, and definitely the COVID pandemic accelerated these traits as individuals have been compelled to remain dwelling,” he mentioned.

“Philosophically, the identical parts of verifiable shortage and immutability which have given rise to Bitcoin’s market dominance are at play with NFTs,” he added. “The power to have full sovereignty over a digital asset is a brand new expertise for a lot of, and it causes you to actually rethink your ‘possession’ of products inside the digital financial system.”